What We Do - Naming Opportunity Master Plan™

 

We know that setting standards for one facility or a segment on campus serves as a starting point for establishing long term Donor Recognition Standards and Guidelines. We've learned that a Master Plan directs future decision-making and protects against the impacts of personnel turn-over, diminishing institutional memory and individual donor demands. With Standards and Guidelines, decisions are made in accordance with policy, or even as a conscious divergence from it.

The Master Plan typically includes:

  • Audit of Past Recognition as a Prelude to New Solutions
  • Inventory of existing Recognition Elements
  • Gift Level Hierarchy Planning and Consultation
  • Study of Architectural Plans BEFORE construction begins
  • Analysis of Way-finding issues in regard to Major Giving
  • Budget-setting
  • Coordination of Materials and Finishes with the Architectural Environment
  • Creation of new, or application of existing Graphic Standards and Guidelines
  • Recommendation for Enhanced Lighting or improved Facility Solutions BEFORE build-out
  • Updatable Inventory of all Opportunities and their Locations

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