Linkage™ is the practice of applying traditional concepts of brand continuity, unified messaging, and architecturally appropriate product solutions to every Donor Recognition effort. Linkage™ serves to broaden and enhance donor participation for our clients.
Think beyond the standard conventions of donor plaques and walls implemented in response to giving. Broaden the approach. Apply the message of the positive philanthropic impact to a wider range of communication vehicles. Donor appreciation and a call for further involvement should be consistently broadcast through your environmental graphics, print collateral, interactive and web-based messaging.
We audit and study all existing communication tactics making recommendations and taking action accordingly. We always promote the inclusion of motivational and compelling messages to viewers. The result is a plan of action for improved messaging. Instead of a presentation of listing givers using club names that have no real meaning to viewers (prospective donors), we suggest descriptions, images, testimonials and celebratory articles chosen to motivate. Taken a step further, we will create interactive floor plans that bring a planned facility to life. To that we link interactive architectural renderings that allow prospective donors to view the appropriate Donor Recognition product solution we've planned for each area. To complete the experience, prospective donors can actually name a location for themselves or a loved one from your website, kiosk or awareness CD!
We customize our work to reflect the unique identity of organization. By doing so, you link a recognizable, consistent message that increases awareness and appreciation of your philanthropic mission. Increased giving will follow.
[Visual Tactics™][Linkage™][Naming Opportunity Master Plan™]