We evaluate all current and planned donor recognition efforts
to ensure a consistent, meaningful message that establishes
a unique, identifiable mark for the fundraiser.
All donor recognition should:
- Be Part of a Plan, not an Obligation
- Celebrate Community Philanthropy
- Communicate a Tradition of Giving
- Create an Identity for the Fundraising Organization
- Be based upon documented Recognition Policy
- Synchronize Content, Message and Location
- Coordinate with, not Contradict, past Recognition Efforts
- Motivate in concert with Marketing Goals
- Establish identifiable Philanthropic Destinations throughout
a Facility, Campus or Virtual Experience
[Visual Tactics™][Linkage™][Naming
Opportunity Master Plan™]