Donor Recognition is the most under-utilized Marketing Tool
that a fundraiser has. In order to move the act of saying thank
you from “obligation to celebration,” we’ve developed services
that assess your needs and deliver a plan of action ready for
implementation. This plan is specific to your organization,
your brand, your budget and your timeframe.
We specialize in:
- Donor Recognition Program Development and Design:
These services are key as giving programs meet the challenges
of successful fundraisers. We undertake an in-depth analysis
of the organization’s facilities, giving programs, and traditions
of donor appreciation. The findings underpin our creative
product-solving. The resulting visual identity and messaging
techniques are to be used to link all fundraising communication
efforts for the client.
- Communications Planning, Messaging and Interactive
Media: Every effort to thank donors should be coordinated
and on target. We make sure traditional marketing paradigms
are linked and applied across the board from architecturally-based
donor acknowledgments to multi-media marketing efforts.
- Advocacy: Once we understand the goals
of the fundraising organization, we represent our client
in its interface with architectural design professionals,
facility personnel, marketing experts and web designers.
- Product Solutions, Specification and Implementation:
No matter the material need, our design goals for product
solutions demand that they be appropriate for the required
function, budget and architectural environment. Once those
parameters are set and met, we formalize performance standards
and replacement/re-order guidelines in order that quality
and consistency can be assured over time. These extra steps
are critical to serving our clients well.
- Architectural Way-finding and
ADA Sign Program Compliance: Donor acknowledgments
must interface with graphics and architecture that other
professionals create and provide. We believe that thanking
donors should be integrated and appropriate for the donor,
the facility and for gift levels.
- Vendor Coordination: Fundraisers should
spend their time in the pursuit of their goals. The selection
and direction of product manufacturers are natural assets
of our advocacy skills.
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