Recognition policies and program in place will actually leverage the fundraiser’s position of authority within the organization

Too often the act of thanking donors is an “in the moment” decision. A decision made in isolation and without context. In other words, the focus on how to thank most often occurs after a gift is received, or after a new building is built and with no visual linkage or message of past efforts to thank. Thanking-as-an-afterthought has NO place in today’s successful fundraising organizations.

Instead, Robin sets you on the track to define and maintain your own “Donor Recognition Standards and Guidelines” program. One-by-one or as a new program, you’ll finally have a method to see and improve upon the missteps of the past. You’ll understand best practices in thanking. You’ll have a process and will begin to build upon it to the benefit of your mission. Robin’s work with you will reveal and define the best of your past efforts to thank, setting the stage for message consistency and visual unity/branding.  She’ll establish a program for each client based upon its own budget constraints, its own staff capabilities and its own array of recognition venues and donor levels.

Begin with “A Total Program Review” or the next product solution need you have. Got a capital campaign looming? Let Robin train and guide you in the leadership of other recognition influencers: architectural designers, product manufacturers and Facilities colleagues.

Her expertise will move  you ahead of the curve. You’ll be ready to give them what they need, when they need it. Having a documented program in hand, a map of sorts, will leverage greater authority for you as a fundraiser. You’ll be able to take the lead, to be able to give directives to others based on defined goals.

Finally, you’ll be making decisions based upon context and tradition, not by simply reacting to the demands of other stakeholders who are unable to focus upon what’s best for engaged and continued giving.

Let Robin prepare you for taking control of thanking each of your donors appropriately…appropriate to the gift, the facility and the budget.

The single act of setting real policies and procedures in place, even one decision at a time over the years, will enable measurable efficiency in staff use. You’ll be able to take the lead, to be able to give directives to others based on defined goals. You’ll be making decisions based upon context and tradition, not by simply reacting to the demands of other stakeholders who are unable to focus upon what’s best for engaged and continued giving.

Think Before You Thank!

Contact Us

With Robin E. Williams you’ll learn to apply the right combination of thoughtful planning and practical knowledge to enhancing donor retention and levels of giving via your Donor Recognition program. Call us at 404.872.7646, or contact us, to learn how our thinking about thanking will benefit your organization.