More About Robin
Robin E. Williams has counseled with literally hundreds of Fundraisers and their Facilities, Marketing, IT and architectural design professionals. During that counsel a programmatic approach to establishing and sustaining donor recognition as a primary driver of stewardship is the ultimate goal.
Proven organizational leadership and process in communicating a culture of philanthropy through thanking.
Robin E. Williams Incorporated is a specialized donor recognition consulting firm. My work has been proven to raise additional dollars while bolstering donor retention. Fundraising executives receive leadership guidance, as well as the implementation of tried-and-true processes for increasing organizational efficiencies and levels of giving. We simply promote and nurture the programmatic development and application of a donor recognition as a process. And it can all begin with a day together immersed within a collaborative “Total Program Review”.
My architectural interface experience in Donor Recognition planning, programming, budgeting, design and staffing directives sets our work apart from ubiquitous plaque and exhibit manufacturers.
Even traditional fundraising consultants DO NOT address the inner workings of philanthropy branding, naming opportunity master planning, product selection and execution. Mine is a unique and focused set of skills combining architectural graphic solutions with traditional marketing communications strategies. These strategies assure organizations that their donors are publicly thanked in ways that actually enhance and broaden giving over time. Donor retention is nearly a given.
Donor Recognition is simply the most under-utilized, 24/7 communicator available to ANY fundraising organization. Because we know how to lead executives through the nuances of of public recognition and interaction with architectural designers, Facilities personnel and Marketing planners, long term, internal efficiencies/ROI are assured. We introduce fundraisers, sometimes for the first time, to an understanding of terminology, process and programmatic planning for efficiently effective donor recognition and facility interface.
Every viewer of donor recognition is a prospective donor. That’s the unadorned truth. No matter the type of public recognition effort, today’s successful fundraisers understand that their efforts to reach donors whether through websites, donor walls, donor plaques, area namings, billboards, annual reports or even digital donor recognition displays must exist today as part of a larger philanthropy branding effort. That being the truth, then it is easy to understand that each public recognition effort must exist as a viable, critical element of the organization’s stewardship and marketing strategies. We strongly advocate a proactive approach to celebrating philanthropy: “Think, Before You Thank”.
Today as social media pervades our every-day lives, the ideas that story-telling and testimonials within donor plaques and displays are more readily acceptable to the donor recognition effort. By bringing the donor and the organization’s causes to life visually and publicly, fundraisers have a good chance to motivate every viewer. There is no better way to invite, excite and incite giving than through a well-planned and coordinated philanthropy branding communications-and-thanking effort.
Just as a printed brochure is simply the hard-copy expression of a broader communications plan, so, too, is a donor plaque or display simply a segment of the organization’s stewardship collateral. Neither the brochure nor the plaque is the driver of the effort. Instead, implementation of a structured recognition/thanking plan is bolstered by those visual tactics.
Herein you’ll find services to identify and evaluate any organization’s recognition past, while recommending how to build on it for tomorrow. All of our work is based upon established Best Practices of Donor Recognition®.
Do consider a “Total Program Review” as the place to begin. It’s a comprehensive donor recognition program assessment most commonly enacted as preparation for a capital campaign. Efforts to apply appropriate process to stewardship and thanking will significantly benefit your organizations ROI.
With Robin E. Williams you’ll learn to apply the right combination of thoughtful planning and practical knowledge to your Donor Recognition program efforts.
Call us at 404.872.7646, or contact us, to learn how our thinking about thanking will benefit your organization.